Product Visioning Project

In early 2019, TuneIn conducted its research-based product visioning project with external consultation firms. The product design team participated in the whole process and learned a lot of valuable knowledge about our users. By gathering findings we studied from deep market and user research, our team was committed to building High-fidelity UI design with interaction & motion. Many ideas we discovered finally turned real, while some ideas inspired new insights across the company.

Due to the high demand of prototypes for validating ideas, I also helped formalized a rapid prototyping process for effective cooperation.

The following are some examples from this project.

YEAR
2019
ROLE
Design, Prototyping
CREDITS
Geoff Dowd, Yuri Ono, Nicole Erthein, Caitlin Watt
IMPROVED CAR MODE
Simplified now playing experience with navigation service integrated.
Time-based recommendation
Auto match users’ traveling time with their favorite audios.
VOICE CONTROL
Say “Hey TuneIn” to trigger the hands-free experience.
HIGHLIGHTS

TuneIn service is integrated into many car manufacturers, but we see an improved car mode can be beneficial for the user who owns a car without TuneIn integrated. This concept successfully helps prioritize the in-car listening research project and inspires the exploration of in-app voice interactivity.

In-car Listening

I designed the interface and built the prototype.
LIVE SEEK
Start at the beginning of a live game or news station.
SCROLLABLE NOW PLAYING
Scroll the Now Playing to reveal related content and information.
SHARE HIGHLIGHTS
Share the moment you like from the live stream.
HIGHLIGHTS

We want to explore a compelling now playing experience that has richer content and new features for our users. Many of the ideas turned live after the exercise.

Engaging Now Playing

I built the prototype, Nicole Erthein designed the interface.
PUSH NOTIFICATIONS
Receive timely notification from wearable devices for an upcoming event like live sports.
SMART SPEAKERS HANDOFF
Continuous listening with TuneIn integrated smart devices.
RELATED AUDIOS
End of the stream? We have prepared the next one for the user.
HIGHLIGHTS

Radio is always on, we hope our users can enjoy the content they love across any platform and device at any time, never miss a beat.

Continuous Listening

I built the prototype, Nicole Erthein and Caitlin Watt designed the interface.
Voice enable ad
Driving without distraction when interested in the ad you just heard.
CONTENT AWARE AD
Ads that are smart enough to know what you need at the moment.
Sponsored Now Playing
Customized now playing theme for advertisers.
HIGHLIGHTS

Ads allow free users to enjoy TuneIn’s services, and we consider the Ad experience as a part of the great listening experience by prototyping a voice-enable and content-aware experience.

Interactive Voice Ad

I designed the interface and built the prototype.

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© 2019 Hongwei Huang. All Rights Reserved.